Well, has anyone else noticed that most artists are kinda scared of dropping albums these days?
I mean except it’s Olamide or Adekunle Gold or Kizz Daniel, everybody else prefers to test the ground with an EP before releasing an album – if they even release an album. Since the middle of 2019, we’ve had an influx of extended plays in the music industry and it’s starting to look like we might never return to the era of full-length projects.
Rema has two EP’s, Omah Lay has two, Ruger came with one this year, Ayra Starr came with one, Tems has two, Bella Shmurda has two, and recently Buju just announced that his long-awaited debut project is in fact an EP and not a full-length album. What this means is, well, everyone is scared of dropping albums.
Well, why? I’ve got a theory.
The most obvious reason for this drastic paradigm shift is that it is kinda easier to promote and less defining on their career if it’s bad. A debut album, on the other hand, makes a big impression on your career. If it flops or performs well, it goes into history books and people will always bring it up – or not.
Also with the shift to streaming and the decline in the attention span of listeners, releasing an EP is the equivalent of playing safe.
But artists cannot continue to drop five or six tracks and expect fans to be just okay with that. I guess that’s up to y’all to decide anyway. So, back to my original question.